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Abbott Laboratories

A global technology company committed to improving people's lives through innovative solutions in medical technology, diagnostics, nutrition, and pharmaceuticals.

 01 Challenge

The diabetes space is a rapidly changing technological environment, with new technologies disrupting the industry on a frequent basis. After developing a pivotal product for insulin users in 2015, Abbott had set their sights on a new customer and needed to come up with innovative ideas to meet their needs.

02 Approach

We leveraged the Jobs to be Done (JTBD) innovation framework to unravel the underlying priorities that motivate the new target segments' behavior and choices, to guide the development of the next generation of diabetes technologies. 

We synthesized the insights acquired within both the workshops to establish a JTBD map with the key moments that mattered profiled.

Synthesis 

We leveraged the insights from the customer immersion workshop to plan and execute a JTBD co-creation workshop, empowering the Abbott team to collaborate and identify the top the key segments underlying needs.

JTBD co-creation

We conducted a customer immersion workshop with key Abbott stakeholders and people with diabetes, to humanize and immerse them within the user's behaviors, thoughts, and feelings.

Immersion Workshop

03 Deliverables

A nuanced view of the life of a person with diabetes, delving far beyond disease management to provide a detailed understanding of their daily experiences. Key insight for the team: Diabetes is only a small part of their lives.

Three Detailed Personas

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We synthesized the insights acquired within both the workshops to establish a JTBD map with the key moments that mattered profiled.

14 Jobs To Be Done (JTBD)

04 Outcome


Product Innovation

User-centric enhancements resulted in smoother navigation within the Freestyle Libre app.


Collaborative Ideation

Iterative testing led to a significant boost in overall task success rate, reflecting improved usability and functionality.


Enhanced User Empathy

Detailed personas fostered empathy across Abbott, refining strategies in user experience, product development, marketing, and optimizing user interactions with sales/support teams.

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We help startups create exceptional user experiences through deep user understanding. Early user research fosters empathy and aligns your strategies with user needs.

Our innovative methods uncover insights that drive change, mitigate risks, and optimize resources. Equip your startup with the confidence and foresight to succeed in today's competitive market.

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Leveraging agile methods and streamlined processes, we prioritize speed without compromising quality. Our efficient data collection and analysis techniques deliver actionable insights quickly, enabling swift decision-making and implementation.

 

Stay ahead in dynamic markets with our commitment to rapid research, enabling you to seize opportunities and respond to changing user needs.

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