
Freestyle Libre
Freestyle libre is part of ADC (Abbott diabetes care), a technology company dedicated to advancing breakthrough in diabetes care through innovative medical technologies such as continuous glucose monitors (CGMs).
01 Challenge
Develop a new a cutting-edge Freestyle libre app designed to seamlessly cater to the specific requirements of individuals with diabetes, empowering them to effectively manage their condition with ease and confidence
Conduct two rounds of usability tests to evaluate the performance of key areas across the prototypes, interviewing respondents as they performed tasks.
Usability test
Evaluate the information architecture of the current FSL app to provide actionable recommendations aimed at improving the new app's navigation, ensuring a seamless and user-friendly experience for all users.
Tree test
Exploratory interviews with current Freestyle Libre users to understand their experience with their glucose monitor, uncovering key strengths, pain points, and potential areas of improvement.
Interviews
03 Deliverables
Visual representations of the steps and touchpoints users encounter while interacting with the Freestyle libre app, highlighting pain points and opportunities for improvement.
User Journey map


Distillation of recurring themes and patterns derived from qualitative feedback obtained through interviews and usability tests. This analysis offered a nuanced understanding of user preferences, pain points, and motivations, providing invaluable insights to inform design decisions.
Qualitative Analysis Report
04 Outcome

Improved Navigation
User-centric enhancements resulted in smoother navigation within the Freestyle Libre app.

35% Increase in Task Success Rate
Iterative testing led to a significant boost in overall task success rate, reflecting improved usability and functionality.

Enhanced User Satisfaction
User feedback indicated increased satisfaction with the Freestyle Libre app, demonstrating the successful alignment of the app's design with the specific needs of individuals managing diabetes.

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Rapid research
Areas of expertise
Articles
Breaking the Bias Trap: The Role of UX Research in Startup Success
02 Approach
Conduct rapid iterative research to collect feedback from existing Freestyle Libre users, enabling targeted enhancements to the prototype's critical components, particularly focusing on refining information architecture and UI design.